{"id":844,"date":"2024-06-12T00:04:21","date_gmt":"2024-06-12T00:04:21","guid":{"rendered":"https:\/\/linko.espina.dev\/grupo-salinas\/"},"modified":"2024-08-08T16:29:51","modified_gmt":"2024-08-08T16:29:51","slug":"grupo-salinas","status":"publish","type":"post","link":"https:\/\/linko.ai\/en\/grupo-salinas\/","title":{"rendered":"Banking – Data & Cloud"},"content":{"rendered":"\n

The challenge<\/h3>\n\n\n\n

A Mexican bank with over 20 million customers and 2,000 branches aimed to leverage transaction data to:<\/p>\n\n\n\n

    \n
  1. Provide sales executives with actionable business recommendations based on customer profiles.<\/li>\n\n\n\n
  2. Delight customers with personalized, tailored offers.<\/li>\n<\/ol>\n\n\n\n

    The Linko way<\/h3>\n\n\n\n

    Linko, in collaboration with our partner Genware, was tasked with<\/p>\n\n\n\n

      \n
    1. Creating a data lake.<\/li>\n\n\n\n
    2. Developing a sales recommendation engine.<\/li>\n\n\n\n
    3. Integrating with digital banking channels (web, app, branch).<\/li>\n\n\n\n
    4. Training and developing the team of data scientists.<\/li>\n<\/ol>\n\n\n\n

      The results<\/h3>\n\n\n\n
        \n
      • 6 months to create a new data lake.<\/li>\n\n\n\n
      • 2x faster implementation of personalized offers for the bank\u2019s customers through branches and digital channels.<\/li>\n\n\n\n
      • +10% increase in loans resulting from the deployment of the sales recommendation engine.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        The challenge A Mexican bank with over 20 million customers and 2,000 branches aimed to leverage transaction data to: The Linko way Linko, in collaboration with our partner Genware, was tasked with The results<\/p>\n","protected":false},"author":1,"featured_media":469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,74],"tags":[],"class_list":["post-844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso-de-estudio","category-data-cloud","entry"],"acf":[],"yoast_head":"\nBanking - Data & Cloud - Linko<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/linko.ai\/banco-azteca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banking - 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